In today’s world, and now more than ever, perpetual change is essential. 
We founded Beta to help organizations to dare and evolve beyond their current success and allow the to grow through groundbreaking innovative ventures.
We specialize in envisioning, developing & leading innovative technology projects guided by creativity and technology that generate measurable value. 
We innovate technology projects that drive your future business. From Idea to Cash.



Yoav Guez

Founder & CEO

Yoav is a visionary leader and serial intrapreneur with over 20  years of experience in emerging technologies. Before he founded together with Mano , Beta, Yoav was part of the senior management of Amdocs Services Group  (NASDAQ: DOX) . Yoav was the innovator & founder of the multi-million corporate accelerator Services R&D which innovated over 12 new technology services in only 3 years.

Yoav is active in the Israeli Startup eco-system , was VP Marketing for the Drone startup EyesAtop and is a co-founder of the digital startup Booka. 

After work hours Yoav shares his unique knowledge as a senior lecturer of Strategy & Intrapreneurship in Business Academies in Israel , Lahav Executive Education , Coller  School of Management and Global Ivy Emeritus Institute of Management. 

Engineer, Graduate of the Technion - Israel Institute of Technology

Manoel Menashe

Founder & Partner

Manoel, known by everyone as Mano, is a veteran business executive with over 20 years of global experience driving growth through innovative new business models.
As former Director of Services Innovation in Amdocs (NASDAQ: DOX) , Mano was the founder of Digital Technology Services winning breakthrough multi-million dollar business together with Adobe (NASDAQ: ADBE) and Frog Design (An ALTRAN Company : ALTKY).

Over the course of his career, he has served in a variety of leadership roles in tech companies, including SAP (NYSE: SAP)  & Matrix.

Mano's heart is at driving much needed Innovation into the Education system, working closely with Colleges , Schools & Municipalities. 

Engineer, Graduate of the Technion - Israel Institute of Technology




in 2019, Yoav Guez has been joined as an industry lecturer EMERITUS which offers management education programs in collaboration with the executive education divisions of: MIT Sloan, Columbia Business School Executive Education & Tuck School of Business at Dartmouth. The Founding Academic Institutions play a pivotal role in establishing the academic rigor of the Institute. 


Lahav is delivering advanced costumed programs, overseas programs and webinars for executives, innovators and entrepreneurs of academic institutes, commercial and government organizations from around the world.
Since 2016, Yoav Guez is a senior lecturer in Lahav Executive Education of Coller School of Management, specializing in the field of intrapreneurship & innovative growth strategies.

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